Matt Cordell will host a Valentine’s show at the Gem Theater in Etowah on Feb. 15.

The Merchants & Friends of Etowah once again present Matt Cordell’s “All Elvis” Valentine’s Special on Saturday, Feb. 15 at the Historic Gem Theater at 7:30 p.m.

Cordell calls this show his “Rock & Love Show.”

Cordell’s shows are a significant concert draw for Etowah and officials noted that Cordell regularly performs to a full house.

“The voice sounds so much like Elvis that they have had fans who saw Elvis in person say they can close their eyes while Cordell performs and it’s like he’s right there on stage,” said Merchants & Friends of Etowah’s Event Coordinator Maxine Jones. “The charisma — Cordell is very personable and loves his fans. He talks and jokes with them just like they are family; and speaking of family, Matt Cordell’s family has assisted him in every show he’s performed at the Gem.”

According to Jones, Cordell’s dad handles spotlight, his mother has accompanied him on back up, his wife has helped with sound and performed solos and duets with him, and the fans have watched his daughter, Madison, grow up performing on the Gem Theater stage. She is now married and with a career of her own.

“Once you meet and watch Cordell perform, you’ll always come back, you just can’t get enough of his amazing voice,” Jones said. “They can’t wait to get tickets, they’ll stand in line for hours and they’re even more excited than the first time they saw him.”

After 17 years of the Merchants & Friends of Etowah bringing Cordell to the Gem, Jones said the organization is seeing more new fans and younger fans, as well. He has performed shows as country artist Jason Aldean as well as “a huge variety of country and rock hits when performing shows at ‘Old Reds’ in Gatlingburg and Margaritaville in Pigeon Forge,” according to Jones.

Cordell also performs on several cruise ships throughout the year and tours in many towns across the country. His tours have taken him to south Florida, Minnesota, New York, Las Vegas, as well as many shows across all the southeastern states and out of the country.

Jones said she had a call and ticket order come in with an address in Hawaii for this upcoming Valentine’s Special.

“Now that’s exciting and tells you that Matt Cordell’s name is going to be recognized throughout the country — if they’ve not seen him perform, they want to and if they’ve seen him, they’re coming back,” she said.

The All Elvis — Valentine’s Special Matt Cordell will perform Saturday, Feb. 15.

“It’s also very special to be able to attend performances and plays of all kinds, still being held in a beautiful historic theater like Etowah’s Historic Gem Theater,” Jones said. “The acoustics are wonderful and one of the reasons Cordell loves performing here. Just for you, Cordell has a special guest — Mike Cockrel — from the television hit series, ‘Moonshiners,’ who will be available at this show for pictures and autographs.”

Jones also noted that the Merchants & Friends use funds from the concerts to keep the Gem Theater running.

“You’ll also be a part of how the host, Merchants & Friends of Etowah, give back to the theater and the town of Etowah,” Jones said. “The not-for-profit organization, with all volunteers, has put funds back into helping to maintain and restore the theater for 17 years, as well as holding educational and family oriented programs to help the small rural town of Etowah.”

Jones noted that reserve tickets have been selling for six weeks and are almost gone. Check with Etowah Community Center to purchase reserve in person or go online to and they will hold tickets until Saturday, Feb. 15.

The theater box office will open that day at 2 p.m. and interested parties can pick up tickets any time afterwards.

General tickets may be purchased in person, at Relics Antiques & Vintage Decor in Cleveland; Junktiques Antiques in Athens; and at Starr Mountain Outfitters and Interiors by Design in Etowah.

Doors open at 6:30 p.m. on Feb. 15 and the show starts at 7:30 p.m. For inquiries, call 423-618-0375. Leave a message and Jones will call you back.

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