Jackie Jones Ford Lincoln in Sweetwater is hosting online games that will allow participants to receive gift cards for local businesses.
The games are comment-based on the company’s Facebook page where they ask viewers to comment on specific topics for an allotted time before drawing names.
The winners will receive gift cards for local businesses in Sweetwater that total to $100 per business.
According to Jackie Jones Human Resources Manager Tifany Collins, this event started after they saw the amount of closures brought about by COVID-19.
“We were deemed essential and it was just so heartbreaking driving through Sweetwater and seeing everything shut down and business owners struggling,” said Collins. “When everything started to open back up, we wondered what we could do to help the community.”
The owner of the business, David McMahan, spent $100 on gift cards at the local businesses that were struggling or had to close due to the virus in hopes of creating an event that would help people want to visit these locations.
Not all gift cards are redeemable for $100, as some may be broken down into multiple gift cards that would total $100.
The “games” on Facebook are designed to help each business “build foot traffic” by taking requests from the business.
“The first game we did was ‘Tell us what you love about Sweetwater’ and the video got a ton of shares and thousands of views,” Collins said. “The next game we played was for Sweetwater General. The owner wanted to get the Facebook likes up so the game was to like the Sweetwater General page and for extra entries leave a comment.”
Their hope in doing this event is to promote and stimulate businesses in Sweetwater.
“The games have been picking up a lot of activity and we hope that it promotes unity and positivity in the community in light of everything that has been going on,” noted Collins.
The drawings take place after each game’s time period, which could last from a couple of days to a week depending on the game.
“We keep track of everyone who is liking and commenting and then when the game is over we print out each name for the drawing,” Collins stated.
The games can also be located on other Facebook pages, such as “It’s sunny in Sweetwater” and the City of Sweetwater government page.
“We hope to spread positivity and attention to our little hometown and for people to see what Sweetwater has to offer,” said Collins. “We hope it brings unity and positivity and fun when you get on Facebook because there is so much negativity lately so this is just a fun, happy thing and hopefully it brings someone business.”